Event Marketing Skills Awards

Your report must include an executive summary of 250 words which gets across your key achievements. The job of the summary is to excite the judges and to ensure they go on to read your full report.

Your full report must not exceed 1500 words.

Your full report should cover all of the points below. If you exclude the points detailed, you reduce your chance of being nominated.

Objectives

• What was the event/sponsor product you were promoting and what were its objectives?
• What were your specific marketing objectives e.g. increased delegate numbers, specific amount of press coverage, targeting a niche audience, targeting a wide audience, increasing staff involvement in in-house events, improved awareness/sampling/purchase of sponsor brand.

Starting point

• Current marketing position.
• Budgets and resources available.

Solution

• Actions taken, branding and marketing activities carried out, methods of communication, timescale, expenditure.

Results

• Qualitative and quantitative results including return on investment, awareness, press coverage if appropriate.