Having spent the last 3 ½ years as the MD of Energy, one of the leading experiential agencies in the UK, Andy has recently returned to Geometry Global to enrich their current capabilities and provide strategic expertise across the network.
With a passion for the experiential sector, over the last 15 years, Andy has been responsible for delivering events for a number of high profile brands, including; Microsoft, Pepsi, Jumeirah, Emirates, Britvic, Amex, Adidas & Rolls Royce. A real believer that events have the power to enrich and move people on a level far beyond any other medium.
With events and experiential high on the agenda for many brands, it’s an incredibly exciting time for us within the events industry. As we are now seeing an increase in the their strategic importance, I’m looking forward to seeing examples of events that are truly participant centric with an emphasis on enhancing the actual guest experience. Im also very keen to see innovative new approaches to measuring efficiency.